Customer Experience Imagineer

You are responsible for understanding who buys this product and how they move from awareness to purchase. Your work answers: Who are our customers, and what does their decision journey look like?

In Round 1 you develop Persona Definition. In Round 2 you develop Journey Definition.

For Persona Definition, you create detailed profiles of the bartender buyer, the venue owner or manager, and the end consumer in Dutch nightlife. You ground each persona in real observations from the Amsterdam bar scene. You define motivations, objections, decision triggers, and where to find these people. This is not abstract marketing exercise—it is practical customer intelligence.

For Journey Definition, you map how each persona moves from first hearing about Tears to becoming a repeat buyer. You create separate B2B and B2C journey maps. You identify critical conversion moments and likely drop-off points. You specify what content, proof points, or interventions we need at each stage.

Your Persona Definition must be complete by the end of Round 1. The Go-to-Market Imagineer, the Copywriter, and the Marketing and Sales plans all depend on your clarity about who we are talking to. Your Journey Definition in Round 2 shapes how we sequence our messaging and where we invest effort.

Background required: Customer research experience, ideally in hospitality or consumer products. Ability to synthesize qualitative insights into actionable profiles. Understanding of B2B and B2C buying dynamics. You should have talked to real customers before, not just read about them.

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