Motion & 3D Expert

You are responsible for bringing the Tears brand to life through movement and dimensional visualization. Your work answers: How does Tears move, and what does the product look like before we manufacture it?

In Round 3 you develop two deliverables: Motion Design and 3D Design.

For Motion Design, you produce short-form motion assets: logo animations for video intros and outros, product reveal sequences, social content templates with motion elements. Optimize for vertical mobile formats—Instagram Reels, TikTok, LinkedIn video. Keep file sizes reasonable for fast loading. Deliver five to ten finished assets with source files.

For 3D Design, you create photorealistic renders of the Tears product and packaging. Build accurate 3D models from the Package Designer's artwork. Product shots from multiple angles with professional lighting. Lifestyle scenes showing the product in bar environments. These assets let us sell the vision before manufacturing is complete.

You receive vector assets from the Visual Identity Expert and package designs from the Product & Packaging Expert at the start of Round 3. Your motion work can begin immediately with the vector assets; your 3D work depends on having package designs to model.

Background required: Motion graphics proficiency in After Effects or equivalent. 3D modeling and rendering skills in Blender, Cinema 4D, or similar. Understanding of social video formats and specifications. You should have created both motion and 3D assets professionally, not just as personal projects.

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