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Join Redefine
Transform downtime into cash, equity and industry recognition
Imagine
Anything
Redefine
DESIGN
DESIGN
Unlock Your Creative Potential with AI-Powered Art Generation
Step into a world where imagination meets technology. At this exclusive Craft Lab, you'll discover how to transform simple ideas into breathtaking visual art using the most powerful AI image generators available today. Whether you're a designer seeking new tools, an entrepreneur building a brand, or simply curious about AI creativity, this hands-on workshop will empower you to create professional-quality images with commercial licenses. Join fellow creators at the stunning StartDock Co-working space for an afternoon of experimentation, learning, and artistic exploration. You'll master tools like Midjourney, Adobe Firefly, Nano Banana, and Leonardo AI through guided workflows, creative challenges, and peer collaboration. Leave with practical skills, a portfolio of your creations, and the confidence to integrate AI art into your creative practice.
Here's what you can expect
Practice the following workflows
Discover four proven workflows that transform ideas into professional AI-generated art. Each workflow is designed for different creative goals and skill levels.
Foundation Session
Introduction to anatomical basics and proportions with guided sketching exercises
Live model drawing
Extended practice session with live model in various poses—quick sketches to detailed studies
Technique Exploration
Experiment with different mediums—charcoal, graphite, ink, and paint—to find your voice
The venue
This event is held at the What Is Happening Here Gallery in Amsterdam. This 2226m2 gallery space is located in a historical monument building, that used to be the ABNAMRO bank on the flower market; a place where the former queen of Holland, had her own private vault.
The atmosphere is completely relaxed. There's no pressure to produce a masterpiece or get it "right." This is a playground for adults—a rare space where you can experiment, make mistakes, test wild ideas, and see what happens. Collapse an armature, reshape your clay five times, start over with fresh wax. The point is exploration, not perfection. Some of the best discoveries happen when you're just playing with form and seeing where your hands take you.
Angel tables
Imagineer tables
Experts
Event schedule
Our half-day intensive is designed to maximize your creative output while providing ample support and collaboration time. Here's how we'll flow through the experience.
13:00 - 13:30 | Welcome & Tool Overview
Introduction, account setup, and platform demonstrations
13:30 - 14:30 | Guided Workflows
Hands-on learning of all four workflow techniques
14:30 - 15:00 | Break & Network
Coffee, snacks, and connect with fellow creators
15:00 - 16:30 | Challenge Time
Complete the three creative challenges independently
16:30 - 17:30 | Library Review & Critique
Share work, discuss techniques, and celebrate creations
17:30 - 18:00 | Q&A and Wrap-up
Final questions, resources, and next steps
