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Join Redefine
Transform downtime into cash, equity and industry recognition
Tears
of my fucking enemies
part 1
The Drop
The Drop
Serve a thirst for revenge
Every product starts as nothing.
On January 22nd, it becomes something.
Miracle berries turn sour into sweet. We're turning that phenomenon into the ultimate cocktail experience for Dutch nightlife. Tears of My Fucking Enemies is a provocative product designed to make bartenders look like alchemists and turn every bitter drink into victory. But right now, it's just an idea.
The Drop changes that.
Three hours. One mission: create everything this venture needs to exist. Business model. Brand strategy. Visual identity. Production roadmap. Every foundational asset, built from zero to market-ready in a single session. This is not a brainstorm. This is not a pitch deck review. This is construction. You work, you earn equity, you own a piece of what we build together. No passive investment. No spectator seats. Every participant leaves with documented ownership in a venture designed to make Dutch nightlife more interesting.
Download this PDF for complete venture details and equity structure.for more information
Mission Briefing
key results
Part 1 generates the foundation everything else depends on. Without The Drop, there is no brand. Without The Drop, there is no product. Without The Drop, Tears remains an idea that never happens. This production session creates foundational assets across three workstreams. Round 1 builds strategic clarity. Round 2 establishes creative direction. Round 3 produces the first tangible outputs. Every decision made here shapes what comes next.
Blueprint
Define how this business actually works. Calculate unit economics. Model the supply chain from miracle berry sourcing to packaged product. Map the EU Novel Food regulatory landscape. Build the business case.
Definition
Define who buys this and why they care. Create the personas that guide every marketing decision. Map competitive positioning. Establish the brand strategy that makes Tears recognizable across every touchpoint.
Direction
Create the visual and verbal direction that guides all creative execution. Develop mood boards, color systems, typography choices. Establish the tone of voice. Build the aesthetic foundation that makes Tears impossible to ignore
Tables & seats
The Drop needs builders, not spectators.We're assembling a team of specialists who can contribute meaningfully to venture creation in a compressed timeframe. Strategists who can model a business. Designers who can establish visual direction. Marketers who understand positioning. Product thinkers who can define what we're actually making.You don't need experience in miracle berries or even the beverage industry.
You need the ability to apply your expertise to a new problem, work collaboratively under time pressure, and deliver tangible outputs that move a venture forward.This is intensive, focused work. Everyone contributes. Everyone produces. The energy in the room comes from people who want to build something real, not people looking for a networking event with free coffee.If you're the kind of person who gets excited about turning a blank page into a working business foundation in three hours, you belong here.
Booking requirement: Please register at least one week before the event. This gives us time to review your background, assign you to the right workstream, and prepare briefing materials tailored to your expertise. Last-minute sign-ups cannot be accommodated.
Angel tables
Imagineer tables
Experts
Event schedule
Three hours. One mission: build the foundation that makes Tears real.
09:30 - 10:20: Round 1 - Strategic Foundation
Business model, brand strategy, persona definition, competitive analysis, and product prototyping concepts. Everything starts here.
10:20 - 10:30: Short Break
10:30 - 11:20: Round 2 - Creative Direction
Visual direction, journey mapping, marketing planning, and technical research take shape. The creative system begins to emerge.
11:20 - 11:30: Short Break
11:30 - 12:20: Round 3 - First Assets
Initial design explorations, mood boards, reference libraries, and foundational specifications delivered. Part 1 ends with tangible outputs.
12:20 - 12:30: Wrap & Handoff
All foundational assets reviewed, documented, and packaged for Part 2.
Miracle berry tablets that transform sour into sweet. Provocative branding for cocktail bartenders who want to amaze their guests. Liquid Death-style rebellion—but for taste buds. Every bitter enemy tastes like sweet victory.
Go to venture
