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Join Redefine
Transform downtime into cash, equity and industry recognition
Tears
of my fuckng enemies
part 1
Launch
Launch
Serve a thirst for revenge
Miracle berries turn sour into sweet. We're turning that phenomenon into a weapon for bartenders. Tears of My Enemies is a provocative cocktail product that lets bars serve impossibly sour drinks that taste like victory—no added sugar, maximum drama. On January 8th, 12 specialists will spend seven hours building everything this brand needs to hit Dutch nightlife venues: strategy, packaging, visuals, and sales assets. No pitching. No spectating. You work, you earn equity, and you help launch a product designed to make every other bar gimmick look boring. This is venture building with skin in the game
Mission Briefing
key results
Every deliverable exists for one reason: to put Tears in bars and make it sell. This production day generates 34 assets across three workstreams. Round 1 builds the strategic foundation. Round 2 develops the creative system. Round 3 produces market-ready assets. Each output feeds the next—nothing exists in isolation.
Blueprint
Define how this business actually works. Calculate unit economics. Model the supply chain from miracle berry sourcing to packaged product. Map the EU Novel Food regulatory landscape. Build the business case.
Definition
Define who buys this and why they care. Create the personas that guide every marketing decision. Map competitive positioning. Establish the brand strategy that makes Tears recognizable across every touchpoint.
Direction
Create the visual and verbal direction that guides all creative execution. Develop mood boards, color systems, typography choices. Establish the tone of voice. Build the aesthetic foundation that makes Tears impossible to ignore
Tables & seats
Three tables. Three functions. One interconnected production line. Architects define what we're building and how we prove it works. Imagineers translate strategy into customer experience and product reality. Experts execute the visual, digital, and physical assets that go to market. Your table determines your deliverable. Choose based on where you create the most value.
Angel tables
The Architect Table
Located at the StartDock Coworking community, this Architect table focuses on business model, pricing, brand positioning, and validation framework.
Imagineer tables
The Imagineer Table
Define who we serve and how we reach them. Map personas, customer journeys, product iterations, and go-to-market strategy that connects the product to the audience
Experts
Event schedule
Twelve specialists. Three tables. Seven hours. One mission: build everything Tears needs to hit the market. This production day is structured for maximum output through intensive 2-hour work rounds, with strategic breaks ensuring sustained focus across all deliverables
09:30 – 11:30: Round 1 – Strategic Foundation - Three tables work in parallel on brand strategy, persona definition, product prototyping, and validation frameworks.
11:30 – 12:45: Lunch Break - Refuel and regroup. Round 1 outputs inform Round 2 execution.
12:45 – 14:45: Round 2 – Creative Development - Package design, copy, motion planning, and web design take shape based on morning foundations.
14:45 – 15:00: Short Break
15:00 – 17:00: Round 3 – Production Assets - Final execution: 3D renders, graphic design, motion assets, and production specifications delivered.
17:00: Wrap & Handoff - All 34 deliverables reviewed, packaged, and ready for market validation.
Miracle berry tablets that transform sour into sweet. Provocative branding for cocktail bartenders who want to amaze their guests. Liquid Death-style rebellion—but for taste buds. Every bitter enemy tastes like sweet victory.
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